The institute for Applied Paradox develops mind games and seeing exercises to explore the unthinkable. We consider Descartian rational thinking as a main reason for today’s ecological, economical and social dilemmas. It is time to try alternative ways of thinking. Fuck logic, let’s try paradox – the meta the better!

Institute for Applied Paradox

The institute for Applied Paradox develops mind games and seeing exercises to explore the unthinkable. We consider Descartian rational thinking as a main reason for today’s ecological, economical and social dilemmas. It is time to try alternative ways of thinking. Fuck logic, let’s try paradox – the meta the better!

Director: H.E. Max Haarich | max@uzupisuniversity.com

Selected Projects

AI Telling the Truth (2020)

This deepfake video questions the existence of absolute truth.

You’re Page isn’t Reaching People (2020)


We “publish” lectures on a facebook page, which is as secret as possible. This seems too much to handle for an algorithm optimized for reach and engagement.


If Henry Ford Had Asked the People What They Wanted (2020)

This prototyping project questions the technocratic dogma of experts knowing better what is good for the people. The project was realized for the first time as part of Peter Kees’ “Aktionsraum 2” at Kunstverein Ebersberg.